John Elkington has been a pioneer of the sustainability movement for over 30 years. He is the Chairman and Chief Pollinator of Volans, a certified B Corporation driving market-based solutions to the future’s greatest challenges. He is Honorary Chairman of the consultancy SustainAbility, which he co-founded in 1987. He is perhaps best known for introducing the concept of a 'triple bottom line' in his 1997 book Cannibals with Forks.
John has written 19 books in total. His latest, co-authored with Jochen Zeitz, former CEO of PUMA and co-chair of The B Team, is The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line.
Video produced by Atlas of the Future