In times of economic stagnation finding the will to tackle global warming becomes even harder. But what if in building the new carbon economy we didn't only lower the amount of carbon dioxide in our atmosphere but were able to create shared prosperity for a growing global population. That's the concept behind Carbon Productivity.
Read more in Fast Company: Carbon Isn’t Just A Danger–It’s Also An Opportunity.
With thanks to our interviewees:
Kate Raworth, Doughnut Economics
Erin Meezan, Interface
Aniruddha Sharma, Carbon Clean Solutions
Paul Hawken, Project Drawdown
Patrick Thomas, Covestro
John Elkington, Volans
Geoff Kendall, Future Fit Foundation
Richard Northcote, Covestro
Eric Beynon, 9 Billion Lives
Carbon Productivity was developed by the Carbon Productivity Consortium, a group of like-minded organisations who want to seed the breakthrough idea of carbon productivity across industry and beyond, transforming it from a concept to a lever for change.The consortium's work was funded by Covestro.
Video produced by Atlas of the Future